CONCERT PROMOTERS

Event promotion in Tanzania is currently a booming business. People, especially youth, enjoy attending events, especially music and performance events, as well as film launching events. 

The country hosts various event brands, including Fiesta, Wasafi Festival, Nandy Festival, Konde Festival, Msama Promotions, and more. These concerts attract millions of attendees annually, resulting in billions of shillings in entrance fees. Notably, some annual mega event brands draw over 1 million attendees, allowing them to collect billions of shillings at a time. While some brands operate nationwide, others focus on specific regions.

However, to increase revenue, event organizers often need to host more concerts on the ground and invest heavily in media promotions. These promotional efforts come with substantial budgets, and sometimes the organizers end up facing financial losses. These scenarios lead us to the conclusion that the income generated through concerts isn't always durable or sustainable. Revenue is only generated during live events, and once the concert attendees or fans leave the venue, no further income flows to the promoting agency or firm.

Tiva recognizes the challenges that concert organizers and brands face in this regard. Through a partnership with Tiva, concert organizers can be empowered to connect with and monetize their fan base, creating an additional and dependable revenue stream that goes beyond traditional methods. This new revenue avenue, powered by Tiva's AI innovation, allows event promoters to continue reaping rewards even after the concert has concluded, thereby reducing stress and financial constraints and compensating for potential losses.

Tiva's AI platform also provides concert promoters and organizers with the capacity to modernize and streamline event management processes, reducing costs and providing them with comprehensive fan profiles.

To learn more about how Tiva can collaborate with you as a music promoter or concert organizer, enabling you to connect with and monetize your fan base, and establish an additional and reliable daily revenue source, we invite you to schedule a 45-minute session with our team. During this time, we can engage in discussions with your administration to explore the various possibilities.